Bishop-Wisecarver (BW) develops innovative motion solutions that are expertly designed and delivered. Leveraging nearly 70 years of experience, Bishop- Wisecarver has earned the reputation for providing unmatched quality, reliability, service and engineering support for every stage of a customer’s design cycle
In 2012, Bishop-Wisecarver was looking for a flexible CRM platform that would allow them to get deeper insights into their customer base, and integrate with their existing business software, such as their Enterprise Resource Planning (ERP) and Marketing Automation Platform (MAP). After analyzing the market, they found that Sugar would fulfill every requirement they had for an ideal CRM solution and adopted it in October 2012.
The Results
With the help of Sugar, Bishop-Wisecarver managed to have more transparency into their CRM and gained a deeper 360-degree view of their customers by integrating their ERP and MAP data. This has made things easier for their sales agents that now have access to the real-time internal data, all from one view in Sugar. They’ve had so much success, that they call their internal CRM department “The Sweet Spot”.
What’s Next
The company plans to continue to use the new technology released by SugarCRM in order to further empower their team. Next, Bishop-Wisecarver is looking at adopting Sugar Market across their entire organization, because of its strong integration with SugarCRM’s platform. By adopting Sugar Market in the future, the Bishop-Wisecarver will attract more visitors to their website, gain visibility into how they interact with digital assets and capture more leads by creating conversion-focused landing pages, emails, and forms.
